Shift is a design and social project aimed at improving the physical + mental wellbeing of Wellington teenage girls. I have had the pleasure of working on with some pretty cool people. Charlotte, Natalie and myself worked with design lead Rachel, and Fran, Katie and Chloe from the Parks, Sport and Recreation department of the Wellington City Council to create a brand and collateral from scratch, including logos, templates, typography, patterns, and illustrations.
Follow shiftwgtn's amazing work on Instagram @shiftwgtn or Facebook at www.facebook.com/shiftwgtn/
Give Back Shift Forward was a campaign on PledgeMe to raise funds to eliminate the financial barriers for participating in sport and wellbeing activities that young women face today. Products as rewards for pledging included a screen-printed tote bag and two kinds of drink bottle.